Your first task

To achieve success know your product profile your prospective buyer design advertising that appeals to the selfinterests of that specific kind of buyer and place your ads in publications reaching those kinds of buyers. If you are trying to sell by direct mail send your offers to prospective buyers not sellers of the same type of materials you are attempting to sell. Mail Order Tab Sheets: These reach basically the same audience as the M/O Ad Sheets. Generally more appealing because of the instructional articles and greater space devoted to mentioning whos doing what/names in print & free publicity. Rate these according to the information being passed along in the articles. Usually these publications pull a greater response than the ad sheets but still they are largest audience is one made up of sellers.

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