6) What makes my product & strategies
Mail Order Dealer Catalogs: These reach the mail order dealers plus a very large segment of specific buyers generally related to the overall kind of merchandise offered within the catalog. Unless there are store building articles the recipients generally toss them aside after a quick glance. These are very good showcases for your dealer/distributor ads and it it is an established merchandise catalog of the kind ofproduct you are selling these catalogs can be very good advertising outlets for you. I do not recommend that you begin or attempt to launch your store via direct mail but when the time comes for you to expand into direct mail be discrimiate select mailing lists for your type of customer. Doit yourselfers for shop tools cosmetics buyers for jewelry and selfadornment merchandise howtobook buyers for your crafts hobbies & selfimprovement books opportunity seekers for store startup manuals and provenadvertisers for your publications.
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