I must caution you however to be

The neighborhood finance company is faced with a rising number of defaults They decide to sponsor an ongoing series of monetary resources and debt management seminars or workshops An advertising circular is made up and sent as ride alongs with each payment notification. (Incidentally this company has a standing order for a quantity supply of each issue of monetary resources MAKING MAGIC they hand them out free of charge to their customers or to anyone coming into their offices they are displayed right there at the receptionists counter along with a stack of extraincome idea reports and store startup manual circulars) The end result is a new reputation of community awareness and willingness on the part of the finance company to go that extra mile to help the citizens in the community in which they are located. And the bottom line is closer relationships with their customers fewer loan defaults and lots of new customers because they have thereputation of understanding the needs of the citizens and a will ingness to help no kidding. Another way to use circulars properly is as ridealongs with the order itself. You place the ordered merchandise in a shipping envelope or container and then on top of the order a simple thank you note plus an advertising circular describing something else you are offering. Even better than a simple circular with the order is a special preferred customer catalog but then that is getting into the subject of catalogs.

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