Give him the keys to seeing himself

4) ARE MAIL ORDER PUBLICATIONS GOOD ADVERTISING BUYS. The best ad writers are people in touch with the world in which they live. Every time they see a good ad they clip it out and save it. Regularly they pull out these files of good ads and study them always analyzing what makes them good and why they work. There is no school in the country that can give you the same kind of education and expertise so necessary in the field of ad writing. You must keep yourself uptodate aware of and intheknow about the other guy his innovations style changes and themethods he is using to sell his products. Onthejobtraining study and practice that is what it takes and if you have got that burning ambition to succeed you can do it too no kidding.

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