The idea is to shock or shake

The desire portion of your ad is where you present the facts of your product create and justify your prospects conviction and cause him to demand a piece of the action for himself. Personalize and be specific no kidding. You can throw the teachings of your English teachers out the window and the rules of third person singular or whatever else tends to inhibit your writing. Whenever you sit down to write advertising copy in tended to pullthe orders sell the product you should picture yourself in a oneonone situation and talk to your reader just as if you sitting across from him at your dining room table. Say what you mean and sell HIM on the product your offering. Be specific and ask him if these are the things that bother him are these the things he wants and he is the one you want to buy the product.

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