EDITED FOR PUBLICATION: Save on Food no

Whenever and as often as you can possibly work it in you should use the word you in your headline and throughout your copy. After all your ad should be directed to one person and the person reading your ad wants to feel that you are talking to him personally not everyone who lives on his street. In both of these examples I have posed a question as the headline. Headlines that ask a question seem to attract the readers attention almost as surely as a moth is drawn to a flame. Once he is seen the question he just cannot seem to keep himself from reading the rest of the ad to find out the answer. The best headline questions are those that challenge the reader that involve his selfesteem and do not allow him to dismiss yourquestion with a simple yes or no.

COPYRIGHT 2003 clikz.scriptmania.com   All rights reserved