Each day for the next month practice

You will be the envy of your friends is another kind of reader appeal to incorporate into your headline whenever appropriate. The appeal has to do with basic psychology: everyone wants to be well thought of and consequently will read into the body of yourad to find out how he can gain the respect and accolades of his friends. DISPLAY ADVERTISEMENTS:A display or space ad differs from a classified ad because it has a headline layout and because the style is not telegraphic. However the fundamentals of writing the display or space ad are exactly the same as for a classified ad. The basic difference is that you have more room in which to emphasize the master formula. Most successful copywriters rate the headline and/or the lead sentence of an ad as the most important part of the ad and in reality you should do the same. After all when your ad is surrounded by hundreds of other ads and information or entertainment what makes you think anyone is going to see your particular ad ask that of your customer.

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