Practice for an hour each day write

The truth is they are not going to see your ad unless you can grab their attention and entice them to read all of what you have to say. Your headline or lead sentence when no headline is used has to make it more difficult for your prospect to ignore or pass over than to stop and read your ad. If you do not capture the attention of your reader with your headline anything beyond is useless effort and wasted money. EDITED FOR SENDING: Arrive 2 pm 15th Sardis. Love Jim.

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