Simply by putting your own specialized information

YOUR MATERIAL MUST STIR EMOTIONS AND DESIRESEmotions are what move people to buy anything. Therefore the job of your product and advertisement vehicle is to move your prospect to buy. You have to stir enough emotions not only to cause desire but the rationalization that provides an excuse based on logic. FOCUS ON SUBJECT MATERIAL THAT IS SALABLEInformation for your subject matter can be found in various places. For the very best results start with your own field or expertise and turn it into a book manual report or newsletter.

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