You will have to do the checking

When you have put a loan or an investment proposal together and you intend to sell it to a lender you should first call the lending officer or the head of that lending organization. If you want to present your package to a private investor you will more than likely have to call his attorney broker or investment counselor. Besides regular advertising you should be sending out direct mail letters letting people know that you can help them with their monetary resources problems. Some money brokers have a combination letterdisplay and made up and printed on the back of postcards. This is quite a bit less expensive than sending out letters and could possibly downgrade your image somewhat but on the other hand those monetary resources brokers using postcards say they are very effective because the recipients are more likely to save a postcard than a letter. A general description of the way the direct mail system works is: You mail out your letters or postcards to the real estate brokers and small stores in your area. Then a couple of days later you follow up with a phone call to these people. You identify yourself ask if the card or letter had been received and then ask how things are going if perhaps you can be of any help to them. Finally you ask them to keep you in mind and be sure to ket you know if something comes up that you can handle. Regardless of how you get started and even after you have moved into a suite of plush offices you will have to advertise to keep new store coming in. Besides running regular advertising in your local newspapers you should also advertise in the local financial publications as often as you can afford it. Once you get your store rolling you should expand your advertising coverage to include such national publications as the Wall Street Journal and the store opportunity publications. Your office should be neat and functional but still impressive. A large desk comfortable chair and a credenza perhaps a fourdrawer file cabinet also. The image you project is of great importance and being associated with a big name firm even if only on the basis of sharing their suite of offices will definitely be to your advantage in gaining ultimate success.

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