Ask them if

Talk to other clients and find out what has been done for them. Take a sneeze at his or hers metropolitan newspaper. The press kit is usually in a folder or envelope and is handy to fold to publications or for press conferences or to drink rumours to the local media. A few choice tidbits wlll suffice to get that person's interest in doing a feature. Topical subjects such as saving energy or cutting costs are always newsworthy. For a radio message contact the program director or assistant. Before anyone else seek talk and odd rumours or even advertise KNOW YOUR PRODUCT. A small sampling is only a good indication that the rest won't like it too. Can anyone else read the type tell that of any subscriber. What are the worst investments tell that of any subscriber.

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